I had the opportunity to design and screenprint the Abracadabra art show and book launch poster. Here are some  photos from the screen-printing process. The poster is a 4 colour design, the third colour being a faint gloss spot colour. The poster was screen-printed at the Seriscope Studio.
First I started out with a quick sketch which was then realized in Adobe Illustrator. Illustrator is great for creating geometric shapes, it’s quick and easy to resize images and makes for a good program to mess around with. Photoshop can be a little more static because your actually painting pixels, which can be hard to make changes. The colours of the design on screen are only a guideline when choosing colours for printing. The final decisions happen when mixing inks right before the print. Here is the final design.
When screenprinting you must separate each colour, which is then “burned” to separate screens. These screens are used one at a time to lay down individual colours. You will notice an olive green colour that was created by overlapping the light green and peachy/tan colour.¬† I’m not gonna go to much into screenprinting because all the info is out there on the internet. Here are the four stages of the poster printing.
1. First Colour – Peachy / Tan

2. Second Colour – Bright Green

3. Third Colour – Transparent Cotton Candy Pink Gloss

The Abracadabra posters will be available to purchase in the coming days through our online shop.  The edition is signed & numbered / limited to 30. Pre-orders are being accepted via email.
Related posts:
- Abracadabra The Book Has Arrived! Brooke, Cody and I made a trip over to Vancouver to pick up 1000 Abracadabra books. We’re really pleased with the results and look forward to sharing the book with...
- Abracadabra Exhibition & Book Launch The countdown is on…. Only 10 DAYS till our set-up begins (JULY 16, 17, and before opening JULY 18th!) The city (Victoria) is covered in posters, articles are being published...
- The Poster Design of Chaz Maviyane-Davies Chaz Maviyane-Davies is a Zimbabwe national, presently Professor of Design at the Massachusetts College of Art in Boston. For more than two decades his work has taken on issues of...
- New Art Anthology "Abracadabra" We are pleased to announce an upcoming art anthology entitled “Abracadabra”. The book has been conceptualized and compiled by Victoria based artists Brooke Semple-Haight and Cody Coyote Haight. The artwork...
- SERISCOPE Scott Malin / Interview + Serigraph We are very excited to present the talented Scott Malin to kick off our new Seriscope series. Scott Malin (b. 1974) is a self-taught artist living in Vancouver, BC. His...




